Strategic Marketing Evaluation Report Sample           


Business Management.


Learning Outcomes;


  • Critical understanding of advanced marketing strategy and its significance in variety of contexts (global and local)
  • Assessment of the drivers affecting choice and implementation of marketing strategy
  • Evaluation and application of appropriate theories and models underpinning the strategic marketing process in an organisation
  • Evaluation of strategic options and planning of effective strategic marketing programmes for survival and sustenance of different organisations (public sector and private sector)

Strategic Marketing Evaluation

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